Jakarta, Pintu News – MicroStrategy has changed the investment paradigm by leveraging Bitcoin (BTC) to create a sustainable and democratic funding model, challenging long-held norms in the private equity industry.
MicroStrategy, now known as Strategy, has successfully raised capital from retail investors directly, establishing a permanent and sustainable funding structure. By using exchange-listed securities instead of closed-end private equity structures, Strategy has opened up access to alternative investment products to more people. This funding model does not rely on cyclical capital raising, providing greater stability and predictability in funding.
This approach is underpinned by so-called “Digital Equity” and “Digital Credit,” both guaranteed by Bitcoin (BTC). Bitcoin (BTC) is now considered an institutional-grade collateral, allowing Strategy to turn their Bitcoin (BTC) reserves into a sustainable capital engine, similar to a private equity continuation fund in the form of public equity.
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In 2025, Strategy raised approximately $21 billion through a combination of common stock issuance, preferred stock offerings, and convertible debt. These funds were used for aggressive purchases of Bitcoin (BTC). To date, Strategy owns 672,497 Bitcoin (BTC), with a total purchase cost of approximately $50.4 billion and a market value of approximately $61.4 billion, based on a Bitcoin (BTC) price close to $91,000.
The company uses significant leverage through debt and preferred stock, creating enormous exposure to Bitcoin (BTC). This makes Strategy either the largest corporate Bitcoin (BTC) cash holding company in the world, or a leveraged Bitcoin (BTC) investment vehicle. This model allows Strategy to continue accumulating Bitcoin (BTC) while offering investors varying levels of exposure to its performance.

According to Jain, 2026 will be “Year 1” for MicroStrategy, marking the transition from experimentation to full-scale deployment. This change reflects Bitcoin’s (BTC) increased liquidity, stronger market infrastructure, and increased investor familiarity with crypto-backed financial instruments.
By bridging the gap between retail access and permanent funding, MicroStrategy is challenging private equity orthodoxy and demonstrating how crypto can support a sustainable, institutional-grade investment model. However, even as the company enters its next phase, potential exclusion from MSCI remains a hanging concern. This shows that challenges remain, and Strategies must continue to innovate and adapt their strategies to ensure long-term sustainability.
With a bold and innovative approach, MicroStrategy has set a new standard in capital and investment management. The future will determine whether this sustainable and democratic model will become the new norm in the financial industry, or just a temporary phenomenon in the evolution of capital markets.
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