Coinbase and Gemini Pursue Revenue Diversification, What’s the Impact?

Jakarta, Pintu News – The growing crypto market has prompted Coinbase and Gemini to not only focus on crypto trading. The two companies are now expanding into other financial services such as stock trading, payment systems, and prediction markets. This move is expected to create a more stable and diverse revenue stream.

Coinbase Expansion: More than Just Crypto

Coinbase, known as a crypto trading platform, now has ambitions to become a comprehensive financial platform. According to a note from William Blair, Coinbase plans to trade stocks 24/7, offer crypto futures and other derivatives, and run prediction markets and payment systems.

Analysts believe that although crypto trading has decreased, this does not reflect the long-term value of the company. With derivative products and payment services in place, Coinbase is expected to reduce dependence on crypto price fluctuations. Goldman Sachs also recognized this long-term potential by upgrading Coinbase’s stock rating to “buy”.

However, they also warned that intense competition and changes in interest rates could affect profits in 2026. Nonetheless, Coinbase’s non-trading business expansion is thought to help mitigate the impact of significant crypto market fluctuations.

Also Read: Ethereum (ETH) Keeps Going, Is 2026 the Right Time to Buy?

Gemini Comes Up with New Innovations

Not to be outdone, Gemini is also trying to find new sources of revenue. Recently, Gemini launched a prediction market that allows users to bet on the outcome of future events. In addition, Gemini’s payment cards have also contributed to the company’s growth. According to research from Mizuho Securities, about half of Gemini card users end up using the Gemini exchange for trading.

William Blair also had a positive view of the stablecoin market, including Gemini payments competitor Circle, which issued the stablecoin USDC. USDC’s success is seen as more about its timing than its effectiveness. As more businesses adopt digital currencies for payments and settlements, stablecoins are expected to grow in importance.

Wall Street’s outlook splits

Despite optimism from some analysts, not everyone on Wall Street is convinced by the prospects of crypto exchanges. Mizuho Securities found that many investors, both retail and institutional, prefer fintech companies over crypto companies for 2026. Opinions on crypto exchanges like Coinbase and Gemini are very divided. Some investors predict they will be the top players, while others think they could be the worst.

Mizuho maintains a neutral rating for Coinbase, stating that Coinbase’s stock is still highly tied to the price of Bitcoin (BTC) and heavily dependent on fees from retail traders. Although Coinbase could benefit from the market volatility, fee control, and interest income associated with USDC, these risks are considered balanced against the positives.

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With their expansion into various financial services, Coinbase and Gemini are trying to reduce their dependence on the volatile crypto market. Despite the divided view of the market, both companies continue to innovate to attract more users and expand their revenue base. Only time will tell if this diversification strategy will work in the long run.

Also Read: New Strategy in the Crypto World: 680,000 BTC Acquisition by Strategy!

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This content aims to enrich readers’ information. Pintu collects this information from various relevant sources and is not influenced by outside parties. Note that an asset’s past performance does not determine its projected future performance. Crypto trading activities are subject to high risk and volatility, always do your own research and use cold hard cash before investing. All activities of buying andselling Bitcoin and other crypto asset investments are the responsibility of the reader.

Reference

• Cryptopolitan. Coinbase’s Expansion Divides Investors. Accessed on January 8, 2026