Jakarta, Pintu News – Retail investors’ attention to assets changed rapidly earlier this year, with discussions about gold and silver recently surpassing talk around cryptocurrencies such as Bitcoin (BTC) on social media according to Santiment data. This change doesn’t mean the crypto market is dead, but indicates temporarily shifting interest dynamics based on price conditions and social media movements.

Analysis from Santiment shows that talk around gold increased significantly during the second week of January when the price of the precious metal reached new highs.
The volume of social media conversations about gold surpassed those about digital assets during this period. This phenomenon reflects the behavior of retail investors who tend to follow assets with strong price momentum for short-term trading opportunities.

2. Silver Overtakes Gold in Public Attention

Silver also attracted a lot of attention after experiencing price spikes and reaching new records, especially in the last week of January. Interest in silver surpassed crypto topics in some periods due to speculation and rapid discussion on social media. The market’s quick response to the metal’s price movements demonstrates the strong link between social volume and retail trader behavior.

3. Rapid Change of Interest between Assets

Search trend data shows that interest in Bitcoin peaked on January 21, but then declined as attention shifted back to gold and silver.
These changes show that public attention to assets often depends on recent price momentum. Young investors new to the market should understand that social media discussions reflect short-term sentiment, not long-term asset fundamentals.

4. Implications for Cryptocurrencies

While cryptocurrencies like Bitcoin are still fundamentally relevant, social media data shows a decline in discussion volume relative to precious metals. This decline indicates that not all periods of volatility in digital assets are accompanied by hype on social media. This is important for investors to understand so as not to associate social media attention with the long-term price performance of crypto.

5. Retail Trader Behavior and Its Impact

Retail traders tend to move from market to market based on the latest price trends, be it gold, silver or crypto. These rapid shifts often create sharp spikes in social media chatter when an asset sets a price record.
Novice investors should be aware that this behavior is often speculative and can lead to sharp volatility in the short term.

6. Differences in Volatility of Metals & Digital Assets

Silver’s sudden price movement to reach above US$117 and then drop sharply within hours reflects the high volatility of social hype.
While cryptocurrencies are also subject to fluctuations, the shifting dynamics of social media often accompany rapid price spikes in metals before dropping back down. Investors should distinguish between short-term volatility that is speculative in nature and long-term price trends that are influenced by asset fundamentals.

7. Lessons for Crypto Investors

The shift in attention from crypto to gold and silver shows that social media sentiment does not always align with the fundamental value of assets. Long-term investors should focus on fundamental analysis, technology, and market adoption of blockchain, not the sheer volume of online conversations. The fact that discussions can shift in a matter of days underscores the importance of understanding risk and capital management strategies in the cryptocurrency ecosystem.

Also Read: 5 Important Insights Predicted SHIB Will Drop First Before Reaching New ATH

Follow us on Google News to stay up to date with the latest crypto and blockchain technology. Check Bitcoin price, USDT to IDR and Nvidia stock price tokenized via Pintu Market.

Enjoy an easy and secure crypto trading experience by downloading the Pintu crypto app via Play Store or App Store now. Also, experience web trading with advanced trading tools such as pro charting, various order types, and portfolio tracker only at Pintu Pro.

*Disclaimer

This content aims to enrich readers’ information. Pintu collects this information from various relevant sources and is not influenced by outside parties. Note that an asset’s past performance does not determine its projected future performance. Crypto trading activities are subject to high risk and volatility, always do your own research and use cold hard cash before investing. All activities of buying and selling Bitcoin and other crypto asset investments are the responsibility of the reader.

Reference
– NewsBTC. Gold, Silver Steal The Spotlight As Crypto Hype Fades On Social Media: Santiment. Accessed January 29, 2026.

Author

Topic