From Catwalk to Crypto: Tokyo Fashion Brand Shakes Up the Market with Bitcoin & AI!

Jakarta, Pintu News – On Wednesday, Japanese casual wear retailer Mac House announced that shareholders have approved a name change to Gyet Co., Ltd.

The move marks a strategic shift towards crypto and digital assets, indicating a broader corporate plan focused on cryptocurrencies, blockchain and artificial intelligence.

This change reflects the company’s ambition to launch a global Bitcoin (BTC) treasury program, which is attracting attention from domestic and international observers.

Gyet Global Vision

Gyet’s amended corporate charter introduces broad digital initiatives, including cryptocurrency acquisition, trading, management, and payment services. The new objectives also include crypto mining, staking, lending, and yield farming, as well as the development of blockchain systems, NFT-related projects, and research in generative AI and data center operations.

This change shows a clear intention to diversify beyond apparel and position the company within the global technology and finance sectors. The company’s new name reflects Gyet’s aim to operate with a broader international outlook.

The name contains three concepts: “Growth Yet,” “Global Yet,” and “Generation Yet,” which signify the desire to create technology-driven value for future generations while developing markets beyond domestic Japan.

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Bitcoin Purchasing and Mining

Gyet announced its digital asset ambitions in June 2025 and in July signed a basic cooperation agreement with mining company Zerofield. Since then, the company has embarked on an $11.6 million Bitcoin acquisition program and is testing mining operations in US states such as Texas and Georgia, where electricity costs are relatively low.

The goal of having more than 1,000 BTC is modest globally, but the model-funding purchases and mining with retail cash flow-remains unusual for a clothing business. In Japan, Gyet follows in the footsteps of companies like Hotta Marusho and Kitabo, which have also diversified into cryptocurrency activities distinct from their original operations.

The move could accelerate corporate Bitcoin ownership as a financial strategy, attract interest in overseas mining ventures by Japanese companies, and reduce perceived barriers for non-tech companies exploring Web3 or AI projects.

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Hybrid DAT Model: Traditional Trading Meets Digital Asset Management

Gyet plans to grow its Bitcoin reserves through direct purchases and mining while pursuing AI-based services and potential acquisitions to expand its business portfolio.

The company intends to combine its national retail presence with emerging digital technologies to create a hybrid model of traditional trading and cryptocurrency management.

To support the expansion, Gyet increased the number of authorized shares from 31 million to 90 million, providing greater flexibility for future financing and capital planning.

Conclusion

The name change and new focus of Gyet Co., Ltd. marks a new era for the company formerly known as Mac House. By integrating advanced technologies such as blockchain and AI into its operations, Gyet is not only expanding its business scope but also setting new standards in the integration of technology and finance.

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Reference

• BeInCrypto. Tokyo Fashion Brand Expands into Bitcoin and AI. Accessed on September 18, 2025
• Featured Image: Generated by AI