American Fast Food Giant, Steak ‘n Shake, Launches Special Menu: Bitcoin Steakburger!

Jakarta, Pintu News – Steak ‘n Shake, the iconic American fast food brand, has launched a special menu called Bitcoin Steakburger to celebrate its growing relationship with the Bitcoin (BTC) community.

The company released the “Bitcoin Steakburger” today to celebrate five months since it started accepting Bitcoin payments, as well as to thank the Bitcoin community for their overwhelming support.

Stake ‘n Shake Launches Bitcoin Steakburger Amid Crypto Adoption Push

Specifically, launch details confirm that the burger’s packaging features a bright orange color inspired by the Bitcoin logo, with a price per burger of $7.19.

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The company states that this burger will only be available for a limited time, comparing its scarce availability to the scarcity of Bitcoin itself.

This launch follows an announcement a week earlier, when Stake ‘n Shake reiterated its plans to release a Bitcoin Steakburger today. In the announcement, the company thanked Bitcoin users for helping the company achieve leading performance among other fast food restaurants.

The company also highlighted a 15% increase in sales at the same stores during the third quarter of 2025. This growth is considered encouraging when compared to previous years: 2% in 2024, 6% in 2023, and 14% in 2022.

The Beginning of Bitcoin’s Journey

For the uninitiated, Steak ‘n Shake started its journey with Bitcoin earlier this year. On May 9, the company announced that all its stores will start accepting Bitcoin payments from May 16.

The move gives more than 100 million customers the option to transact with cryptocurrency. Steak ‘n Shake calls the decision the beginning of a broader shift towards a modern, digital-friendly payment system.

As of September 30, the company reported that sales at its domestic outlets increased by 15% in the third quarter, outperforming all other major fast food chains.

Steak ‘n Shake credits the Bitcoin community for much of the success. The company also mentioned Secretary Kennedy’s “Make America Healthy Again” initiative, which aligns with their focus on serving better quality food.

Encouraged by these positive results, Steak ‘n Shake briefly considered accepting payments with Ethereum. Four days before the launch of Bitcoin Steakburger, the company held a poll on platform X to ask if customers wanted them to support Ethereum as well.

Initial results showed that most respondents rejected the idea, so the company announced that it would remain loyal to Bitcoin. However, after the poll was completed, the “Yes” votes actually outnumbered the “No.”

However, Steak ‘n Shake has not changed its decision not to accept Ethereum (ETH) payments.

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Bitcoin Adoption Fever Hits the Fast Food Industry

Notably, Steak ‘n Shake’s move to adopt Bitcoin is part of a broader trend in the fast food industry. Throughout 2025, a number of large restaurant chains began experimenting with Bitcoin payments.

Specifically, FAT Brands – the parent company of Fatburger, Johnny Rockets, Round Table Pizza, and Great American Cookies – started accepting Bitcoin for international franchise royalty payments since April, with the aim of reducing cross-border fees.

Subway is also expanding Bitcoin payment options at its stores in Europe through the GoCrypto platform, as well as providing a loyalty program for crypto users. Meanwhile in South Africa, Pizza Hut and KFC started offering Bitcoin payments in response to the growing demand for digital options in emerging markets.

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Reference:

• The Crypto Basic. American Fast Food Chain Steak ‘n Shake Launches Bitcoin Steakburger. Accessed on October 17, 2025