Bitcoin’s Secret Strategy Increases Steak ‘n Shake Revenue by 15%

Jakarta, Pintu News – Steak ‘n Shake, a fast food restaurant chain founded in 1934, recently announced its expansion plans into El Salvador. The move comes after El Salvador adopted Bitcoin (BTC) as legal tender in 2021. By integrating cryptocurrencies in its global payment options, Steak ‘n Shake hopes to expand its reach and improve its sales performance.

International Expansion and Bitcoin Adoption

As part of its global strategy, Steak ‘n Shake has started accepting Bitcoin as a payment method at its locations in the United States since May 2025. Dan Edwards, Chief Operating Officer, set a goal for the adoption of cryptocurrencies across its franchises in the world. This move is expected to strengthen Steak ‘n Shake’s position as an innovative and adaptive brand to digital trends.

In El Salvador, the company has participated in the Bitcoin Histórico event in San Salvador, setting up a temporary point of sale in Plaza Gerardo Barrios. They offered products from their traditional menu, including fries cooked in beef fat and their signature Steakburgers. This initiative demonstrates Steak ‘n Shake’s commitment to integrating with the local digital economy.

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Increased Sales and BTC Rewards Program

Internal data from Steak ‘n Shake shows an 11% increase in sales in the second quarter at locations that have enabled Bitcoin payments. Management attributes these results directly to the incorporation of the cryptocurrency. A collaboration with the rewards app Fold has also been launched, where customers who purchase a “Bitcoin Meal” or “Bitcoin Steakburger” will receive $5 in Bitcoin.

The program is designed to encourage the daily use of Bitcoin among consumers. The third quarter financial results showed sales growth of 15% over the previous period, a performance that surpassed that reported by competitors such as McDonald’s, Burger King, Taco Bell, and Starbucks. This indicates that the Bitcoin integration strategy has had a positive impact on Steak ‘n Shake’s revenue growth.

Conclusion

By adopting Bitcoin as a payment method and expanding operations to countries that support the use of cryptocurrencies, Steak ‘n Shake shows strong adaptation to market and technology changes. This move not only increases their global visibility but also attracts a new demographic that is comfortable with blockchain technology and cryptocurrencies.

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FAQ

What is Bitcoin?

Bitcoin (BTC) is a digital currency that is not regulated by any institution or government and is used for peer-to-peer transactions on the internet. –

Why did Steak ‘n Shake choose El Salvador for its international expansion?

Steak ‘n Shake chose El Salvador because the country has adopted Bitcoin (BTC) as legal tender, which aligns with the company’s strategy to integrate cryptocurrencies in its global payment system. –

What percentage increase in sales did Steak ‘n Shake achieve after implementing Bitcoin payments?

Steak ‘n Shake recorded an 11% increase in sales in the second quarter at Bitcoin payment-enabled locations, and 15% growth in the third quarter. –

What is the Fold rewards program in collaboration with Steak ‘n Shake?

The Fold rewards program is a collaboration between Steak ‘n Shake and the Fold app, where customers who purchase certain products such as the “Bitcoin Meal” or “Bitcoin Steakburger” will receive $5 in Bitcoin as an incentive. –

How does Steak ‘n Shake perform compared to its competitors after implementing the Bitcoin strategy?

After implementing the Bitcoin strategy, Steak ‘n Shake recorded 15% sales growth in the third quarter, a performance that surpassed that reported by competitors such as McDonald’s, Burger King, Taco Bell, and Starbucks.

Reference

• Crypto News Flash. This Fast Food Chain’s Secret Bitcoin Strategy is Driving a 15% Revenue Surge. Accessed on November 18, 2025