Jakarta, Pintu News – Wall Street analysts remain upbeat on Amazon (NASDAQ: AMZN) shares, with Bank of America Securities maintaining a positive view on the stock following recent developments in the company’s artificial intelligence (AI) strategy.

In this regard, BofA’s Justin Post reiterated a ‘Buy’ rating on Amazon (AMZNX) and maintained the company’s price target at $303. This target represents a potential upside of around 27% from the current price of $238.

Amazon’s Long-Term Monetization Opportunities

The analyst’s view is supported by the expansion of Amazon’s Alexa ecosystem, marked by the launch of Alexa.com, a web version of their AI assistant now available to early adopters. This move extends Alexa’s reach from dedicated devices and mobile apps to web-based access, strengthening its competitive position in the AI assistant market.

According to the analysis, Alexa.com is positioned as a strategic differentiator by highlighting smart home management, family-focused usage, and deeper integration with Amazon’s ecosystem of retail and services.

These features are seen as an opportunity for Amazon to capitalize on its existing customer relationships and data advantages.

Taken together, BofA’s assessment suggests that expanding Alexa’s reach, with a focus on household and family functions, could increase user engagement and strengthen Amazon’s long-term monetization opportunities.

Therefore, the launch of Alexa.com is seen as a move that supports Amazon’s overall AI ambitions and a positive factor for its stock outlook.

Wall Street Optimistic about AMZN Stock

Meanwhile, Wall Street’s general sentiment towards Amazon stock remains very positive, with analysts forecasting significant upside potential in the next 12 months.

Based on consensus data from TipRanks, Amazon stock currently has a ‘Strong Buy’ rating, which is supported by 47 analyst reviews.

Of these, 46 analysts recommend buying Amazon stock, only one recommends holding, and none recommend selling.

In terms of valuation, analysts set an average 12-month price target of $295.72, which reflects a potential upside of about 23.6% from the current price. Price forecasts range from a low target of $250 to a high of $340.

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Reference:

Finbold. Wall Street Analyst Updates Amazon Stock Price Target. Accessed on January 8, 2026

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