Chinese E-Commerce JD.com Enters the DeFi Arena, Ready to Tokenize Supply Chain?

Jakarta, Pintu News – JD.com, China’s second-largest e-commerce giant with annual revenue of more than Rp2,444 trillion ($150 billion), has quietly opened a vacancy for the position of Decentralized Finance (DeFi) expert. The company is looking for talents who have a deep understanding of decentralized exchange (DEX), loan services, derivatives, and tokenomics.

The move coincides with Hong Kong’s stablecoin license regulation coming into effect on August 1, 2025, which provides a legal path for large companies to issue digital currencies pegged to fiat.

PayFi: JD.com’s Grand Strategy Behind Issuing Stablecoins

In practice, suppliers can receive on-chain receivable tokens as soon as JD confirms the shipment of goods. These tokens can be used as collateral in the DeFi ecosystem to gain instant liquidity, split into smaller units, or used directly to pay vendors in the supply chain.

Reporting from BeInCrypto, while stablecoin regulation is in the spotlight, the job description released by JD.com hints at a broader vision through the concept of PayFi(Payment Finance). This model utilizes smart contracts to combine payment systems with programmable financial services.

JD can even tokenize real-world assets such as receivables, warehouse receipts, and logistics orders, unlocking massive potential value across its trillion-dollar supply chain.

Read also: Is Crypto’s 4-Year Cycle Over? Here’s How the Experts See It!

Different from Other Chinese Tech Giants

JD.com’s approach differs from its competitors’ strategies. Ant Group, for example, focuses more on developing compliance tools, while Tencent chooses the safe path of complying with applicable policies. JD instead adopts a two-track strategy.

Domestically, JD relies on Zhizhen Chain (智臻链) to serve regulated industrial blockchain applications such as anti-counterfeiting systems and e-CNY digital currency integration.

Overseas, JD plans to dive headfirst into Web3 by issuing stablecoins, building a DeFi ecosystem, and exploring token-based financing. This combination of domestic compliance and global innovation has the potential to give JD a unique competitive advantage.

Also read: LayerZero Foundation Acquires Stargate in $110 Million Deal, Here Are the Details!

From E-Commerce to On-Chain Economy

JD.com’s entry into the DeFi world reflects the increasingly blurred lines between Web2 and Web3 companies. With its scale and capital, JD is able to integrate blockchain technology and crypto financial services directly into its business operations.

Challenges such as strict regulations and user adoption remain major obstacles. However, a dual approach that blends compliance and innovation could see JD not only survive, but also lead the transformation of the blockchain-based digital economy. If successfully executed, this move could be a blueprint for other large companies looking to enter the cryptocurrency space.

Conclusion

JD.com’s decision to hire DeFi experts marks a strategic step towards the integration of crypto and blockchain technology in large-scale e-commerce businesses. With its PayFi strategy, tokenization of real-world assets, and global DeFi ecosystem, JD is not only following the trend – but potentially creating a new standard in the on-chain economy.

That’s the latest information about crypto. Follow us on Google News to get the latest information about the world of crypto and blockchain technology. Check today‘ s bitcoin price, today’s solana price, pepe coin and other crypto asset prices through Pintu Market.

Enjoy an easy and secure crypto trading experience by downloading Pintu crypto app via Google Play Store or App Store now. Also, get a web trading experience with various advanced trading tools such as pro charting, various types of order types, and portfolio tracker only at Pintu Pro.

*Disclaimer

This content aims to enrich readers’ information. Pintu collects this information from various relevant sources and is not influenced by outside parties. Note that an asset’s past performance does not determine its projected future performance. Crypto trading activities have high risk and volatility, always do your own research and use cold cash before investing. All activities of buying and selling bitcoin and other crypto asset investments are the responsibility of the reader.

Reference:

• BeInCrypto. Chinese E-Commerce Giant JD.com Enters DeFi Race. Accessed August 12, 2025.
• Featured Image: Coin Central