Jakarta, Pintu News – Blockchain technology company Ripple emphasized that the XRP token is the “North Star” or strategic direction point in its long-term vision, including the target of reaching a valuation of US$1 trillion (around Rp16,829 trillion). This statement was made by CEO Brad Garlinghouse and illustrates XRP’s importance in product development, institutional adoption, and global financial infrastructure. This focus has important implications for cryptocurrency investors amidst changing market dynamics.
Ripple is positioning XRP as the core of its entire corporate strategy, not just a speculative asset. CEO Brad Garlinghouse stated that Ripple’s reason for existence centers on developing the XRP ecosystem and all the products that support it, including the areas of global payments and liquidity. This assertion suggests that every initiative, from products to technology integration, is geared towards increasing the utility of XRP and XRPL.
XRP’s role as the “North Star” means that service development decisions-such as cross-border payments or liquidity solutions-will always consider their impact on XRP demand and adoption. As such, investors can see this as a signal of Ripple’s long-term commitment to the token.
Also Read: 7 Crypto in the Spotlight Ahead of Chinese New Year 2026, Seasonal Momentum or Just a Trend?

Ripple is explicitly targeting the possibility of becoming a US$1 trillion crypto company in the future, with XRP as the main asset driving this growth. Garlinghouse believes that the company and the XRP ecosystem have the opportunity to achieve similar valuations if the strategy execution is effective and institutional adoption increases.
This ambitious value is on par with the positions of major global technology companies and would entail increasing Ripple’s valuation by about 25 times from its current status. The ambition caught the attention of market participants and sparked discussions about the long-term impact on the price of XRP.
Ripple is expanding institutional use of XRP through various collaborations and integrations with traditional financial services. Several large institutions are beginning to explore the XRP Ledger (XRPL) for asset tokenization, stablecoin settlement, and decentralized finance (DeFi) services.
The participation of institutions such as Mastercard and BlackRock in exploring the use of XRPL signals that this blockchain infrastructure is increasingly relevant to the broader financial ecosystem. This could strengthen structural demand for XRP as an asset used in various institutional transaction flows.
The planned launch of an ETF that brings exposure to XRP through a regulated structure provides an additional pathway for investors looking to gain exposure to the token without having to hold it directly. These ETFs could potentially reduce the supply circulating on spot exchanges as a portion of XRP is allocated for the creation of ETF units.
Increased demand from institutional ETFs could create positive price pressure in the long term if large investors continue to step in. This could also help strengthen XRP’s position as an important asset in institutional portfolios.
For cryptocurrency investors, Ripple’s focus on XRP as the “North Star” suggests that fundamental developments and network adoption will play an important role in long-term price dynamics. This strategy provides a stronger narrative than mere price speculation.
However, investors still need to incorporate market data, liquidity, as well as macro conditions before making investment decisions in XRP or other crypto assets. Understanding XRPL’s technical roadmap and actual institutional adoption can help assess potential risks and opportunities in the future.
Follow us on Google News to stay up to date with the latest crypto and blockchain technology. Check Bitcoin price, USDT to IDR and Nvidia stock price tokenized via Pintu Market.
Enjoy an easy and secure crypto trading experience by downloading the Pintu crypto app via Play Store or App Store now. Also, experience web trading with advanced trading tools such as pro charting, various order types, and portfolio tracker only at Pintu Pro.
*Disclaimer
This content aims to enrich readers’ information. Pintu collects this information from various relevant sources and is not influenced by outside parties. Note that an asset’s past performance does not determine its projected future performance. Crypto trading activities are subject to high risk and volatility, always do your own research and use cold hard cash before investing. All activities of buying and selling Bitcoin and other crypto asset investments are the responsibility of the reader.
© 2026 PT Pintu Kemana Saja. All Rights Reserved.
The trading of crypto assets is carried out by PT Pintu Kemana Saja, a licensed and regulated Digital Financial Asset Trader supervised by the Financial Services Authority (OJK), and a member of PT Central Finansial X (CFX) and PT Kliring Komoditi Indonesia (KKI). Crypto asset trading is a high-risk activity. PT Pintu Kemana Saja do not provide any investment and/or crypto asset product recommendations. Users are responsible for thoroughly understanding all aspects related to crypto asset trading (including associated risks) and the use of the application. All decisions related to crypto asset and/or crypto asset futures contract trading are made independently by the user.